Rashanna Moss, CEO & Executive Visionary

Rashanna Moss is a high performance strategist and culture alchemist who transforms pressure into power. With a sharp blend of performance psychology, corporate experience, and entrepreneurial grit, she equips leaders to thrive in high-stakes environments. Her work empowers individuals and organizations to create a high performing culture that builds resilience, revenue growth, authentic leadership, self awareness, grit, and collective communication skills that optimize the entire organization.

A former collegiate athlete, Rashanna honed her expertise in mental discipline and peak performance early. She holds a Master’s in Sports & Performance Psychology from Penn State University, where she was also immersed in groundbreaking research on cognitive recovery from concussions. She went on to coach elite athletes at IMG Academy, mastering the art of unlocking potential under pressure for developmental and pro athletes.

Rashanna transitioned seamlessly into the corporate and entrepreneurial world. In Nike’s Sports Research Lab, she studied the psychology of product and performance, before managing a sales and sports marketing program within their collegiate sector. She then went on to launch, scale, and sell four high-performing Pure Barre studios—leading over 100 employees while building a culture of empowerment and excellence for women within two city markets.

Now a sought-after speaker, consultant, and high-performance coach, Rashanna delivers science-backed strategies and real-world tools to help entrepreneurs, founders and executives lead with conviction—without sacrificing well-being. She works with high-level teams navigating pressure, transformation, and teaching leaders how to elevate performance while sustaining their energy, health, and purpose.

Her approach is bold, compassionate, and actionable. Rashanna takes a therapeutic approach using psychological constructs to identify one’s mental, emotional and behavioral patterns.

She then alchemizes that information into awareness and objective methodologies to elevate clients towards high performance. She helps them unlock their full potential by fostering clarity, confidence, and resilience. Whether guiding a founder through disruption or coaching a CEO to lead with authenticity, she challenges the status quo and redefines what it means to thrive under pressure.