Rashanna Moss, CEO & Executive Visionary

Rashanna Moss connects her Masters in Sports Psychology from Penn State, corporate experience from IMG and Nike, and her knowledge as a successful entrepreneur to bring performance coaching to coaches, athletes and executives. Using sports psychology methodologies, Rashanna takes a holistic approach to mental conditioning that addresses psychological constructs, overall wellness, and personal brand cultivation in order to sustain personal development.

Rashanna has studied the psychology of performance for twenty years. As a competitive tennis player she underwent an intimate and intense examination of her own psyche. This sparked her to attend Pennsylvania State University to study sports psychology, getting her BS in Psychology and Kinesiology and her MS in Sports Psychology. There she worked one-on-one with athletes while simultaneously studying brain alterations from concussions. During her Master’s pursuit, she exclusively coached the performance of athletes at IMG academy.

After gaining a plethora of knowledge through coaching, she decided to expand her skills in a corporate environment. She joined Nike as a Perception Analyst in the NSRL (Nike Sports Research Lab) to assess the psychological perceptions of products. To vary her experiences, she went on to join sales and sports marketing as a Market Manager for their collegiate sector. After 5 years with Nike, she took a leap to pursue entrepreneurship and opened four Pure Barre studios in Austin and Houston. Over the nine years of ownership, she built the top barre brand in Austin and received numerous awards as a top performer. Having created a sustaining business, she decided to sell her studios to return to her original love of helping others reach their potential.

Throughout her career, Rashanna’s successes also came with her share of challenges. Between layoffs, divorce, natural disasters, and business obstacles, she has the visceral experience of channeling strength through difficult times. Through it all she found ways to identify opportunities and maximize her own performance, using her life experiences as a personal testing ground for application of her studies in psychology and performance. Most of all it has allowed her to have a humble connection to the things that make us human, and authentically share “I get it and now, let’s utilize your challenges as fuel to ignite your best self.”

Rashanna currently works with athletes and corporations in partnership with Kristin.